IN 1985 Lou worked free for US Home for three weeks and increased
their sales 1,000%, from selling 1 out of 50 to selling 1 out of 4.

U.S.Home hired Lou the next day at $1,000 a day, 50 weeks a year. Stuart
Miller of Lennar hired Lou away from U.S. Home at $2,000 a day.

The Wall Street Journal reported Lennar purchased U.S. Home because of
their "Excellence in Sales Training." The only problem is Lou's clients don't
want others to know about him because you'll become their competition.

Lou  applied his one of a kind sales program to other industries.

AT&T reported great success as a result of your training."
WorkSource Florida, Bruce Ferguson, Vice President

"Lou Principe provided excellent customer service training to Sanford
police sworn and civilian employees."
Brian F.Tooley , Chief of Police,
Sanford, Fl

"Once again you moved our sales people out of their comfort zone and
motivated them to become over achievers."
C.Sherman,  Lennar Homes

"The experience was fantastic, the evaluations from our personnel
were overwhelmingly positive."
Robert A. Borsari, President, Keynomics

"We doubled sales with average prices of $500,000." Hank Berg,
Williams Island

"Evaluation: 37% increase in knowledge with a 95% approval rate."
Fla. Corrections Dept Evaluation

These are just a few excerpts of the hundreds of letters received from
individuals, corporations, universities and government agencies.

Call Lou's cell  720-447-7300

        International Marketing & Sales Director: for the following: Williams Island; Harbor Island; Fisher Island; Oceania;
all condominium developments in Miami Beach with prices between $300,000 and $8 million.

        Extensive travel to South America, Europe, Canada, and Mexico promoting the aforementioned properties

        Developed a Miami seminar and infomercial program selling the City of Cape Coral for the Oppenheimer
Fund’s Avatar Holding Corporation, Florida’s largest landowner of developed contiguous lots

        Sales Trainer, U.S. Home Corporation, 1+ years; full-time trainer in all 13 divisions

        Sales Trainer, Lennar Homes, Florida, 1 year

        Conducted Sales Trainings at numerous companies (see full list below under Training Programs.)

        Spoke at state and National Conventions for N.A.H.B. and at various Realtors’ Associations

        Main Speaker at the International Congress of Realtors: “How to Conduct Business with South America”

        Florida Real Estate Broker for 50 years

        Held Class A Contractor’s License for 8 years

        Served as Construction Arbitrator, 2 years

Presentations and Addresses:

        Florida State Realtor Conventions, 1994 & 1995

        International Call Center Convention, 1999

        International Real Estate Convention, 1995

        Various other Home Builder Associations and Realtors’ Boards throughout the United States

Teaching/Consulting Experience:

        Adjunct Professor, University of North Florida, 1999

        Adjunct Professor and Consultant in Mass Communication, University of South Florida, 1997-1999

        Senior Associate, University of Central Florida, 1998

        Consultant to Seminole Community College (tele-marketing and custom training), 1992

        Consultant to Purdue University’s “Call Center University”, 2000

        Consultant to Florida International University in Creative Concepts, 1997

        Customer Service Consultant, University of North Florida, 2000

        Lou Principe Seminars, 1985 – present

        The Principe Foundation, 2002 – present

Awards and Honors:

        Appointed by the Governor of Kentucky:  Kentucky Colonel.

Margate, Florida, passed a resolution thanking Lou  having a park donated to the city by a developer. 1993

        “You Make the Difference” Award, presented by Orange County Department of Corrections presented for
Inmate Transition Program, 2004

        Recommended as a Construction Arbitrator by Federal Trade Commission to American Arbitration
Association, Panel of Construction, 1974 - 1984

Received the Key to the City of St. Petersburg, Florida for employing hundreds for an affordable housing project.


        Customer Interaction Services
        Real Estate
        Sales Psychology
        Engineering Customer’s Consent
        Creative Concepts
        How to Sell Luxury Homes

Training Programs:

        “Sell Your Way to Success”
        “Customer Interaction Services” Certificate Program
        “How To Earn $100,000 a Year Selling Real Estate”
        “Train the Trainers” video series
        “Sales Manual for AISG” Sun Systems
        “University of Central Florida/BellSouth Tele-marketing Customer Service”
        University of North Florida, Customer Service
        Delivered Sales and Motivational Seminars for the following

Builders and Developer Clients:

Lennar Homes: D.R. Horton Homes; David Weekley Homes; Beazer Homes; US Homes; Pulte Homes; Ryan Homes;
Maronda Homes; Mercedes Homes; Avatar/Oppenheimer Funds; Cardinal Holdings Corporation; Continental Homes;
Drummond Corporation; Florida Design Communities; General Homes; Houston Home Builders; Oak Run; Ocean
Village; One Island Place; Ranchero Village; Schultz Homes; Sun State Development; The Waterways; Williams Island;
Fisher Island; Oceania; Key Biscayne

Delivered Sales and Motivational Seminars for the following Real Estate Organizations: Century 21 Real Estate; ERA
Realty; Greater Orlando Board of Realtors; Hollywood Board of Realtors; Lake County Association of Realtors; Ocala
Builders Association; Realtors’ Association of Miami

Delivered Sales and Motivational Seminars for the following Government Agencies, Corporations, and Financial
Institutions: Merrill Lynch Private Fund; ATT Broadband; Barnett Bank; Florida Federal Bank; Home Savings of America;
IBM Business Partners; Marriott Corporation; Media One Cable; Sanford Police Department; State Farm Insurance; St.
Petersburg Chamber of Commerce; SunTrust Bank; Work Force Florida

Publications: (partial list)  

        Florida Realtors Magazine: Selling to Foreign Purchasers; July 2007

        Florida Home Builder News: Unlimited Potential Reached by Controlling Your Marketing Efforts; July/ Aug.1997

        Florida Times Union: Increase Your Profits & Productivity 25% within 30 Days; December 1999

        Jacksonville Business Journal, Front Page Customer Service Article December 1999

        Mastering Leadership in Home Sales: Building Homes & Profits September/October 1998

        Florida Homebuilder: Unlimited Potential Reached by Controlling Your Marketing Efforts; July/August 1997

        Bonded Builders News: How to Build A Super Sales Force; Spring 1997  

        Professional Builder: How To Make ‘Relationship Selling’ Work For You; March 1994; Do You or Don’t You
Need A Sales Manager? February 1995

Lou has been quoted in newspapers from the Miami Herald to the Boston Globe.


        Waldorf Astoria's Cross Training Program at Hilton International

Marymount College: Law, Economics, Finance, and Real Estate; 1970
Attended Seminars from Harvard and Dartmouth in Communication and Psychology; 1982


        Polo, private pilot, pistol competition, karate, swimming, nutrition, reading, psychology, spiritual studies
Book Lou for your association or company 720 447 7300
Contact Lou's cell 720 447 7300