Lou Principe is the Catalyst for Change

• International Marketing & Sales Director/Training Consultant for the following: Williams Island; Harbor
Island; Fisher Island; Oceania; all condominium developments in Miami Beach with prices between
$300,000 and $8 million.

◦ Extensive travel to South America, Europe, Canada, and Mexico promoting the aforementioned   

◦ Developed a Miami seminar and infomercial program selling the City of Cape Coral for the
Oppenheimer Fund’s ‘Avatar Holding Corporation,’ Florida’s largest landowner of developed
contiguous lots

◦ Sales Trainer, U.S. Home Corporation, 2 years; full-time trainer in all 14 divisions

◦ Sales Trainer, Lennar Homes, Florida, 1 years

◦ Conducted sales trainings at numerous companies (see full list below under Training Programs.)

◦ Spoke at state and national conventions for N.A.H.B. and at various Realtors’ associations

◦ Main speaker at the International Congress of Realtors: “How to Conduct Business with South   

◦ Florida Real Estate Broker for 48 years

Presentations and Addresses:

• Florida State Realtor Conventions, 1994 & 1995

• International Call Center Convention, 1999

• International Real Estate Convention, 1995

• Various other home builder associations and realtors’ boards throughout the United States

Teaching/Consulting Experience:

• Adjunct Professor, University of North Florida, 1999

• Adjunct Professor and Consultant in Mass Communication, University of South Florida, 1997-1999

• Senior Associate, University of Central Florida, 1998

• Consultant to Seminole Community College (telemarketing and custom training), 1992

• Consultant to Purdue University’s “Call Center University”, 2000

• Consultant to Florida International University in Creative Concepts, 1997

• Customer Service Consultant, University of North Florida, 2000

• Lou Principe Seminars, 1985 – present

• The Principe Foundation, 2002 – present

Awards and Honors:

• Appointed by the Governor of Kentucky:  Kentucky Colonel
Margate, Florida, passed a resolution thanking Lou in having a park donated to the city by a developer.

• “You Make the Difference” Award, presented by Orange County Department of Corrections presented
for Inmate Transition Program, 2004

• Recommended as a Construction Arbitrator by Federal Trade Commission to American Arbitration
Association, Panel of Construction, 1974 - 1984


• Customer Interaction Services
• Real Estate
• Sales Psychology
• Engineering Customer’s Consent
• Creative Concepts
• How to Sell Luxury Homes

Training Programs:

• “Sell Your Way to Success”
• “Customer Interaction Services” Certificate Program
• “How To Earn $100,000 a Year Selling Real Estate”
• “Train the Trainers” video series
• “Sales Manual for AISG” Sun Systems
• “University of Central Florida/BellSouth Telemarketing Customer Service”
• University of North Florida, Customer Service
• Sales and Motivational Seminars at the following companies: ATT Broadband; Avatar; Barnett Bank;
Beazer Homes; Cardinal Holdings Corporation; Continental Homes; Century 21 Real Estate; David
Weekly Homes; D.R. Horton Homes; Drummond Corporation; ERA Realty; Florida Design Communities;
Florida Federal Bank; General Homes; Greater Orlando Board of Realtors; Hollywood Board of Realtors;
Home Savings of America; Houston Home Builders; I.B.M. Business Partners; Lennar Homes; Maronda
Homes; Marriott Corporation; Media One Cable; Lake County Association of Realtors; Merrill Lynch
Private Fund; Mercedes Homes; Media One; Oak Run; Ocala Builders Association; Ocean Village; One
Island Place; Pulte Homes; Realtors’ Association of Miami; Ranchero Village; Ryan Homes; Sanford
Police Department; Schultz Homes; State Farm Insurance; St. Petersburg Chamber of Commerce; Sun
State Development; SunTrust Bank; The Waterways; U.S. Home; Williams Island; and Work Force Florida

Publications: (partial list)  

• Florida Realtors Magazine: Selling to Foreign Purchasers; July 2007

• Florida Home Builder News: Unlimited Potential Reached by Controlling Your Marketing Efforts;
July/August 1997

• Florida Times Union: Increase Your Profits & Productivity 25% within 30 Days; December 1999

• Jacksonville Business Journal, Front Page Customer Service Article December 1999

• Mastering Leadership in Home Sales: Building Homes & Profits September/October 1998

• Florida Homebuilder: Unlimited Potential Reached by Controlling Your Marketing Efforts; July/August

• Bonded Builders News: How to Build A Super Sales Force; Spring 1997  

• Professional Builder: How To Make ‘Relationship Selling’ Work For You; March 1994; Do You or Don’t
You Need A Sales Manager? February 1995

Lou has been quoted in newspapers from the Miami Herald to the Boston Globe.


• Marymount College: Law, Economics, Finance, and Real Estate; 1970
• Attended Seminars from Harvard and Dartmouth in Communication and Psychology; 1982


• Polo, flying private pilot, pistol competition, karate, swimming, nutrition, reading, psychology, spiritual

• Lou’s cell: 720 447 7300